Three 'phase 1' brand directions - strategy, creative direction, design, copy... - for (the soon arriving) PHLO Extreme Sports Bracelet . --- 1. Inner Spirit/Energy 2. Danger Signs and Warning Labels 3. Lucky Charms/ The Talisman. --- Daredevils - get your limbs ready for this newly developing product - soon to be right of passage and symbol of the extreme. /// In the house: Simply D Marketing
