Evolution of PAX

ARCHIVE: Evolution of PAX (Post 2 - Branding the 'BOT')

Ideation and design for The Hive - Emerging Platforms. /// Images above: concept development, branding the 'BOT', environment explorations and final campus execution. --- Cardboard can do so much!!! (Possibly even resolve the crisis in the middle east?) Final PAX-BOT designed by: Shingo Shimizu. --- FACEBOOK.COM/PAX101

Evolution of PAX (Social Dialog)

ARCHIVE: Evolution of PAX (Post 1 - Social Dialog)

I was really happy to work together again with my old creative 'sifu' Sabaa Quao on this peaceful experiment of igniting dialog on Facebook to debate the issues that rest within the Middle East. /// Images above: Facebook 'photo-zine' art direction, The Middle East Tutorial (dialog ignition) and outside examples. --- FACEBOOK.COM/PAX101

Archive - Skate Box

Flashback: RBK Limited Skate Box - Final selected packaging and a few of the first round concepts.

Reebok - 2008 Running Apparel Catalog

Fall 2008 Running Apparel catalog.

Reebok - 2008 Hockey Catalogs

Reebok English Players and French Goalie catalogs 2008.

Note: To shoot this piece, I froze water in a plastic lined cardboard box. That's why the ice has a striped pattern. In the end it added a nice layer.

Reebok - 2008 Hockey

RBK "Your Move" re-brand ads (Series 1 - Sidney Crosby)

Archive - Reebok Font Design

Flashback: RBK Headline font ◯句 designed for Reebok.

Project: Create a typeface to bridge the RBK logo to their corporate standard - Bank Gothic.

Reebok - SC87

Reebok: SC87 magazine ad 1

Reebok 9k Pump

Two frames from the 9k web presentation... I had to share the lightweight feathers and bullet like pump needles. Press, Push, Pump...

Reebok 9k Pump

2 of my favorite layouts from the YM-9k "print" presentation and a couple of the sketches I did for that concept.

Archive - RBK 9k PUMP

Flashback: 2007 "special edition" 9k PUMP image/ad, and the original concept sketch that I presented to the client.

Archive - Grass Tickets

Flashback: Grass-Tickets name development (Phase 3), image testing and few of the original logo/name sketches.

Tuaca - Male Sampling T

Male sampling T-shirt (youth market)

Tuaca - Chill it

Warning "chill it" snowboarding apparel and poster.

Archive - Tuaca Sketches

Flashback: A few of my concept sketches for the 07/08 identity.

Archive - Tuaca 07/08

Flashback: 07/08 international identity - Core image posters (bottle • chiller machine • mix drink 1)

Tuaca - Two.ahh.kaa

Two.ahh.kaa illusion repositioning (market testing 1)

Archive - Reebok Edge Uniform

Flashback: A few of my initial concept sketches for Reebok's new NHL Edge "teams" uniform launch.

Archive - Reebok Edge Uniform

Final Reebok/NHL Edge Uniform Magazine ad (Canadian "English" version) 

Archive - Reebok Edge Uniform

Reebok/NHL Edge Uniform "Sidney" TV spot.